Google has once again changed it search algorithms and the blogging world must adapt once again.
It shouldn't be that big of a problem for those who have been in the industry long enough, but according to Ewan Watt, managing director of Melbourge search engine optimisation company ROI, "small guys have been snuffed out."
So, what is the new Google Place Search?
Google product manager Jackie Bavaro announced Place Search on Wednesday, describing it as a new kind of local search result that organizes information around places, clustering search results around locations that enable users to more easily make comparisons.
The new Google Place Search produces a local map on the screen, and a list of several entries with red flags, referring to the map.
"Place Search results will begin appearing automatically on Google when we predict you're looking for local information. In addition, you'll find a new link for 'Places' in the left-hand panel of the search results page so you can switch to these results whenever you want."
What happens if your blog isn't optimized for the new Google Place Search?
A blog that previously came up fourth on a list in response to a Google search, might now have 10 map-based entries above it, relegating it to 14th position on the list, pushing it below what search engine experts call "the fold", the bottom of the computer screen.
What to do in order to optimize your online presence?
Make sure you have a page on you website containing a physical address, phone numbers and other items such as reviews.
What do you think of this new development on Google Search?
0 comments:
Post a Comment